Drip email marketing software
These drip campaigns are designed to be personalized and based on either specific interactions or specific timing. Laurence Minsky, a professor of advertising and marketing and the author of The Activation Imperative, further notes that the goal of drip emails is to drive prospects closer to transaction, with each email triggered by particular steps that a prospect takes along the sales funnel: However, as Catania notes, “Because the email isn’t tailored to the individual, expectations of click-through and open rates are typically lower than the more customized drip emails.”ĭrip marketing and drip emails are used over an extended period of time to personalize and nurture a customer’s experience with your company.Īccording to Alex Chaidaroglou, a marketer at Altosight, “Drip campaigns are usually best after someone landed on your blog or landing page, through ads or other traffic, and downloaded a lead magnet of yours, such as an ebook or whitepaper.” The upside to these blasts is that they are short, relatively easy to plan and put out and can reach out to wide number of consumers all at once. They provide new information, special offers, updates and/or announcements, often in the form of regular newsletters.
#Drip email marketing software series#
The other distinguishing factor of blast emails is that they’re individual messages that stand on their own, rather than part of a longer series of emails. They’re typically short (about three sentences) and have an immediate and explicit call to action.” Mike Catania, Founder and CTO, “As examples, blast emails would include things like ‘New Location Opening on Third Street,’ ‘One-Day Black Friday Offers’ and ‘Introducing Our New Wearable.’. Although these emails do go out to a significant number of contacts, the goal is to reach out to a specific subsection of subscribers.Īccording to Mike Catania, founder and CTO of, a blast email features a singular, focused message: However, there are several different types of email marketing, and it’s crucial that you understand which one works best for a given campaign.ĭespite the misleading name, an email blast is more nuanced than simply “blasting” out information or offers to as many people on your contact list as possible. It relies on a segmented contact list that allows you to tailor specific messages to specific interests amongst your customer base.īy keeping these specific characteristics in mind, you can fine tune your email marketing efforts to best fit the needs of your business and the preferences of your customers.It creates closer ties with your customers in between visits by keeping you on their mind and providing them with a balance of useful content and offers.
It relies on a cultivated list of contacts who have all opted in to receive messages from you, rather than blindly emailing a list of potentially disinterested consumers.
#Drip email marketing software software#
Top-Requested SFA Software Functionality, 2016Īccording to Dave Charest, the senior manager of content and social media marketing at email marketing software vendor Constant Contact, there are three crucial aspects of email marketing that differentiate it from the advertising techniques of traditional outbound marketing: